Selling online with a webstore
In an age where the Internet is rapidly becoming part of everyday life, schools in particular are leaping aboard to take advantage of new opportunities. One such opportunity is the utilization of online stores for school based groups, such as parent teacher organizations. An online store enables these types of organizations to reach a larger potential customer base without investing a great deal of resources. PTAs can sell memberships, spirit wear and accept donations, all the while limiting the need to maintain a constant physical presence when selling these types of items. The use of an online store makes purchasing convenient for members and others within the community.
The benefits of an online store can be easily overlooked if an organization has not explored this opportunity in the past. Firstly, an online store allows PTAs to accept donations from the relatives of students that live out of town and would normally never donate to the school. Additionally, there is a huge potential for increasing membership numbers by offering community members the option to sign up and join online. The possibilities to increase opportunities for children have become numerous.
By using an online store, each organization is expanding their potential audience. PTAs with an established online presence broaden their reach to parents, students, teachers and any other affiliates. PTAs selling memberships online can place a link to their web store directly on the school’s website, visible to all parents and students who visit the site for information concerning their school.
The question then becomes, why doesn’t your local unit have an online store already? Contrary to popular belief, it is easy and straightforward. Volunteers are busy and the last thing a PTA wants is added expenses and more work. Your unit wants something that is easy to use for volunteers and visitors alike, all the while avoiding a lot of fees. Setting up a web store can and should be a simple process as there are many turnkey solutions available for school based organizations.